A point of view on the structural forces shaping the tours, activities and experiences market. https://ontheexperiencesindustry.com/ 2026-05-11T00:00:00Z Marc Wieland https://linkedin.com/in/marcwieland CC BY-NC 4.0 build_website.py https://ontheexperiencesindustry.com/read/prelude/ 2026-05-11T00:00:00Z 2026-05-04T00:00:00Z Marc Wieland https://linkedin.com/in/marcwieland

A point of view on the structural forces shaping the tours, activities and experiences market.

CC BY-NC 4.0 https://ontheexperiencesindustry.com/read/essay-1/ 2026-05-11T00:00:00Z 2026-05-04T00:00:00Z Marc Wieland https://linkedin.com/in/marcwieland

The digitisation lag in tours and activities is not a cultural lag. It is a unit-economic one.

CC BY-NC 4.0 https://ontheexperiencesindustry.com/read/essay-2/ 2026-05-11T00:00:00Z 2026-05-04T00:00:00Z Marc Wieland https://linkedin.com/in/marcwieland

Why fragmentation has held its shape through every wave that was supposed to consolidate it.

CC BY-NC 4.0 https://ontheexperiencesindustry.com/read/essay-3/ 2026-05-11T00:00:00Z 2026-05-04T00:00:00Z Marc Wieland https://linkedin.com/in/marcwieland

The infrastructure problem the industry has been solving in the dark, one company at a time.

CC BY-NC 4.0 https://ontheexperiencesindustry.com/read/essay-4/ 2026-05-11T00:00:00Z 2026-05-04T00:00:00Z Marc Wieland https://linkedin.com/in/marcwieland

A booking is a polite fiction. Trace what it actually has to do and the industry’s shape becomes legible.

CC BY-NC 4.0 https://ontheexperiencesindustry.com/read/essay-5/ 2026-05-11T00:00:00Z 2026-05-04T00:00:00Z Marc Wieland https://linkedin.com/in/marcwieland

The GDS analogy is the one the industry reaches for most often. It does not transfer.

CC BY-NC 4.0 https://ontheexperiencesindustry.com/read/essay-6/ 2026-05-11T00:00:00Z 2026-05-04T00:00:00Z Marc Wieland https://linkedin.com/in/marcwieland

The channel-manager category solves for shared integration cost. It does not solve for coherence.

CC BY-NC 4.0 https://ontheexperiencesindustry.com/read/essay-7/ 2026-05-11T00:00:00Z 2026-05-04T00:00:00Z Marc Wieland https://linkedin.com/in/marcwieland

What looked like connectivity functioning at scale was humans absorbing the gap. That subsidy is being withdrawn.

CC BY-NC 4.0 https://ontheexperiencesindustry.com/read/essay-8/ 2026-05-11T00:00:00Z 2026-05-04T00:00:00Z Marc Wieland https://linkedin.com/in/marcwieland

An agent does not compensate for incoherence. The supply problem the industry already had, revealed.

CC BY-NC 4.0 https://ontheexperiencesindustry.com/read/essay-9/ 2026-05-11T00:00:00Z 2026-05-04T00:00:00Z Marc Wieland https://linkedin.com/in/marcwieland

Search, social, cloud, retail. The same structural move each time. Experiences is next.

CC BY-NC 4.0 https://ontheexperiencesindustry.com/read/essay-10/ 2026-05-11T00:00:00Z 2026-05-04T00:00:00Z Marc Wieland https://linkedin.com/in/marcwieland

Five structural conditions that held the industry’s shape are weakening simultaneously.

CC BY-NC 4.0 https://ontheexperiencesindustry.com/read/essay-11/ 2026-05-11T00:00:00Z 2026-05-04T00:00:00Z Marc Wieland https://linkedin.com/in/marcwieland

Two paths, read side by side. Structural reasoning forward, not forecasting.

CC BY-NC 4.0 https://ontheexperiencesindustry.com/read/essay-12/ 2026-05-11T00:00:00Z 2026-05-04T00:00:00Z Marc Wieland https://linkedin.com/in/marcwieland

The question is being answered either way. In the industry’s voice, or in its silence.

CC BY-NC 4.0